Tag: OCLC
Privacy v. Personalized Services in Libraries
Society has evolved to expect personalized recommendations from providers like Amazon and Netflix. (Who doesn’t love the suggestions for what to read or watch next, right?) I think most of us have even gotten used to seeing personalized advertising in our Facebook feeds or Google ads. However, a Library Journal article on OCLC Wise points out that this level of personalization requires data collection. Data collection by libraries can risk compromising patron privacy.