Ogilvy Graphic Notetakers

Memes and Gifs and Fair Use, Oh My!

As librarians, we need to take a queue from social culture and use it to advance our profession by looking at what attracts people in today’s world and creating that attraction focusing on libraries. The way we share information is continuously changing. Think about how information was exchanged ten years ago….emails, online searches, Youtube. These are all still relevant sources but the way we receive information has changed, and it’s all done within the parameters of fair use by using small clips or images and transforming them into a completely new product.