As we continue to review the questions raised by the controversy regarding the 2015 ALA Banned Books Week poster, we wanted to answer the question about how a poster campaign is selected. We welcome your feedback on this process as we make decisions on the current campaign.
Our design process is as follows:
- We contract with an outside design firm to produce 4 or 5 ideas. The vendors we consider are ones who employ a diverse design team, as part of our commitment to diversity within the association. We’ve learned that diverse design teams provide new perspectives on the issue of censorship.
- We set a meeting with OIF staff and an outside librarian to review the proposed designs. We also consult with other offices within ALA on the design. The first design concept we review is the poster. Once we reach consensus on the poster, the designers then use that image to create the additional merchandise in the campaign. The merchandise typically used in the campaign includes buttons, bookmarks, and t-shirts.
- New to this year is the customizable PSD file where people can use their own image rather than that of the model represented in the 2015 poster.
- Once the design has been finalized, we go to print and feature the products in the Spring/Summer catalog.
Like any promotional campaign, there can be unanticipated reactions. OIF is committed to listening to everyone: the design team who created the image and message; those who object strongly to the design and those who strongly support it; ALA members and non-members who have expressed concern about our commitment to inclusion and diversity. OIF is trying to listen and acknowledge the entire conversation.