By: guest contributor Samantha Lee – LyndaLibrary, soon to be LinkedIn Learning, is planning a platform update that would require library patrons to create LinkedIn accounts to access the resources, rightly prompting privacy concerns amongst Connecticut librarians. By calling attention to the privacy concerns on Lynda/LinkedIn, librarians can help to create a safer environment for patrons and their privacy.
Society has evolved to expect personalized recommendations from providers like Amazon and Netflix. (Who doesn’t love the suggestions for what to read or watch next, right?) I think most of us have even gotten used to seeing personalized advertising in our Facebook feeds or Google ads. However, a Library Journal article on OCLC Wise points out that this level of personalization requires data collection. Data collection by libraries can risk compromising patron privacy.
Libraries can uphold the tradition of protecting patron privacy by considering alternative web analytics tools instead of using Google Analytics.
Privacy Tech: Actions that libraries can take to improve the security of data exchanges between ILSs, discovery interfaces and networks.
Assuring patron privacy requires working with vendors to implement key privacy safeguards and using contracts to assure practices that protect user privacy.